National marketing campaign launches today across multiple media platforms

 

‘Connected Smart Homes for All’ showcases next wave of smart technology in creating a more diverse and dynamic home

 

Campaign marks Virgin Media’s commitment to increasing access to smart home technology for all

 

 

Virgin Media today launched its national brand campaign to illustrate the power of smart technology in creating a more diverse and dynamic home experience.

 

The campaign, created by BBH UK, celebrates the uniqueness of Virgin Media’s network delivering a reliable and seamless entertainment experience, direct to the home. Their agility helped create and execute Virgin Media’s campaign in record time.

 

The ad is designed to ‘Inspire’ and take the first step towards a seamlessly connected smart home and is designed to land across multiple media platforms. It will be a full through the line campaign across TV, OOH, VOD and bespoke social creative with brand activation activity to come.

 

As Ireland’s fastest In-Home Wi-Fi network, Virgin Media puts the power of smart devices into the hands of more people so they can experience the joy that a Virgin Media Smart Home pack brings to everyday life.

 

Paul Higgins, Director of Consumer at Virgin Media said: “With this campaign, we want to emphasize the thrill of living in a Virgin Media connected Smart Home. We more than anyone have permission to play in this space as Ireland’s fastest broadband network.

 

“We aim to excite consumers about the benefits and the thrill of experiencing smarter technology in their homes and transforming their world, and Virgin media is helping them do it.

 

“We really want this campaign to help consumers take the first step towards a seamlessly connected smart home powered by Ireland’s fastest in-home Wi-Fi with Virgin Media. The theme for the campaign was built on the insight that we all love the thrill of trying new technology and, with Virgin Media, we make it as easy as possible with our Smart Home installation technicians who won’t leave until you’ve learned how to get the most out of your new Smart Home pack and it’s all seamlessly connected.”